Romantasy has grown from a BookTok-driven obsession to a nearly billion-dollar business, powered by a largely female fandom scooping up special editions, merchandise, event tickets, audiobooks and more. The genre’s rise is reshaping publishing and drawing retailers, creators and now Hollywood into one of the book industry’s most powerful new markets.
The Steamy, Magical and Now Very Lucrative Romantasy Business: https://bloom.bg/4cBIgGc
The billion-dollar genre has transformed the book industry, unleashed a cottage economy and promised Hollywood its next big franchise.
#Romantasy #Business #Hollywood
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