Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers. Wafer explains how the Irish stout is evolving while holding onto the ritual, quality and community that she says built it.
Why Guinness Keeps Growing While Beer Sales Worldwide Fizz Out: https://bloom.bg/4oykMXk
With Gráinne Wafer at the helm, the brand just opened a new brewery in Ireland’s County Kildare, with a second facility on the way. Will it be enough to meet the raging year-round demand?
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