New data from Butterball reveals that 97% of Americans anticipate similar inflation effects on their grocery bills compared to last year. About 19% plan to reduce spending on sales, with 18% cutting back on decor expenses.
Butterball CEO Jay Jandrain joins Wealth! to discuss inflation’s impact on food prices and the broader economic environment.
"We’ve seen very good sales for turkey more and earlier this year, and it is at a price point that is even more beneficial to the consumer," he explains. "Even as good as it already is, if you look at the cost of turkey for the Thanksgiving meal at the retailer, it’s going to cost about a dollar a pound. It’s really hard to find a better value than that for any protein."
However, inflation extends far beyond just the holiday season. Watch the video above to hear how Jandrain is planning to adapt Butterball’s operations to the current environment to drive continued growth for both the business and consumers.
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