Over the past decade, the spirits industry has seen remarkable growth, driven by consumers’ willingness to invest in premium spirits. This trend aligns with a broader shift toward spending on experiences rather than buying stuff. Alongside this growth, the industry has undergone significant consolidation. In today’s episode of Opening Bid, Yahoo Finance Executive Editor Brian Sozzi sits down with Tak Niinami, CEO of Japanese spirits powerhouse Suntory Holdings. Niinami, who has steered the company behind iconic brands like Hibiki and Yamazaki whiskey since 2014, offers insightful perspectives on evolving consumer trends. Together they discuss Gen Z’s focus on health and social awareness, the contrast between older generations’ approach to alcohol consumption, and that of Gen Z, leadership lessons Niinami has gleaned during his decade at Suntory’s helm, and his vision for the company’s trajectory in the coming decade.
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