Netflix (NFLX) announced an upcoming physical attraction called the "Netflix House," where consumers can interact with their favorite movies and TV shows in real life through immersive experiences.
Needham & Co. Senior Media & Internet Analyst Laura Martin joins Catalysts to give insight into Netflix’s recent announcement and the platform’s move into sports and live-event streaming.
"They were demoing it at the [2024 Netflix] Upfront where you can go in and have all of their hit shows in real life. So it’s their version of a theme park. So they’re sort of copying in a low capital intensity way… the Disney (DIS) playbook," Martin tells Yahoo Finance. "More merch, more video games… They continue to do innovative things. I think the return on capital for some of these things is unknown and unproven, but they’re really innovative."
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