Wendy’s (WEN) is debuting a $3 breakfast combination meal, which includes potatoes and a bacon or sausage egg and cheese sandwich. This move comes as fast food chains increasingly introduce value meals to combat weakened consumer spending. Salad and Go CEO Charlie Morrison joins Wealth! to discuss whether these value offerings are the right move.
"Providing access to consumers for a good value is absolutely always the right thing to do. The challenge we’re dealing with right now is something that’s quite cyclical. Chains are taking lots and lots of price when they feel like they can. And then when the consumer starts to push back, we go right back into the cycle of value orientation," Morrison explains. "What doesn’t seem to be working is the idea of sustaining an everyday low price."
Morrison notes that in order to normalize value pricing over a sustained period of time, companies have to examine their supply chains thoroughly. He points to Salad and Go’s vertical process in order to deliver consumers low prices as they seek to eat healthy on a budget.
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