Disney (DIS) and Warner Bros. Discovery (WBD) will launch a new streaming service bundle including Disney+, Hulu, and Max in one package. The bundle is set to launch sometime in the summer and will mark the first cross-company partnership in streaming.
CFRA Research Director of Equity Research Ken Leon and Third Bridge Sector Analyst Jamie Lumley join Market Domination to discuss the advent of a Warner Bros. Discovery and Disney partnership and how it can impact the streaming landscape.
Lumley comments on Disney’s profitability and search for growth with this deal: "They are now at profitability in their entertainment streaming segment… they are roughly on schedule for the profitability metrics they set out when they launched Disney+ back in 2019. But they’re definitely scrambling for growth drivers here. If you look at the subscriber additions they had, there were 6 million core Disney+ subscribers added. But a lot of that is attributed to the Charter Communications (CHTR) deal, which was set up last year. And there could be some softness going forward."
Leon offers this insight on the streaming landscape as a whole: "I think they’re all de-risking. They’re reducing capital, and they’re going to say, ‘gee, Netflix (NFLX) is a winner, large technology companies can play here. What can we do for two things?’ One, try to grow subscribers, and two, try to get advertising revenue. So that’s where bundle comes in. But it’s only going to be maybe a number 3 or 4. There’s going to be a lot of players that are really not going to make it in this game, because it’s just not as attractive as before. "
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