Viacom18 led by Rupert Murdoch’s former partner in India is poised to become the most powerful player in the $28 billion Indian media and entertainment industry through its largest shareholder, Reliance Industries’ merger with Walt Disney’s India operations. In an exclusive with Bloomberg, Viacom18’s incoming vice chair Uday Shankar discusses how he plans to help Ambani’s media unit to compete against media behemoth Amazon, and Netflix.
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