TikTok users have posted screenshots of a notification from the company advertising a new app that may rival Meta’s (META) Instagram. As the battle for social media supremacy heats up, can TikTok stay ahead of the curve or at least keep up with the competition?
DoubleVerify CEO Mark Zagorski joins Yahoo Finance to break down this latest development from TikTok and the future of social media competition.
Zagorski elaborates on TikTok’s attractiveness to advertisers despite Washington’s legislative battle against its parent company, ByteDance: "We have not seen any slow down in spend across TikTok. I think, the current political environment notwithstanding, advertisers know it’s a solid platform to engage users. We’ve seen the demos get better across that platform over time moving from kids and teens to now a lot of the politicians who are even talking against TikTok are still on the platform and still, showing, for lack of a better term. We’ve not seen ad spend move now."
#youtube #stocks #tiktok
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