A handful of consumer brands have been winning big with their advertising pushes around their jeans and denim products, from American Eagle Outfitters’ viral Sydney Sweeney ad to Levi’sworking with Beyoncé and Gap collaborating with K-pop group Katseye.
SW Retail Advisors President Stacey Widlitz joins Jared Blikre to talk more about the biggest winners in this fashion takeover and how retailers are utilizing price to their advantage.
American Eagle is attributing its denim-heavy marketing strategy to have played a part in boosting its second quarter earnings results.
Also catch Gap Inc. CEO Richard Dickson weigh in on the company’s own denim marketing efforts.
To watch more expert insights and analysis on the latest market action, check out more Market Catalysts here: https://finance.yahoo.com/videos/series/market-catalysts/
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