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    Home » Why speed to market matters more than the perfect business plan

    Why speed to market matters more than the perfect business plan

    webmasterBy webmasterJanuary 28, 2026 News 2 Mins Read
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    Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.

    Want to quickly start a business? This founder did it in six months…

    This week on The Big Idea with Elizabeth Gore, Explorer Cold Brew founder Cason Crane joins the show to answer the question: How can I quickly create a company? Cason shares stories of launching his cold brew company during the Covid-19 pandemic and offers expert insight on how he turned Explorer from a big idea into a fully running business in under half a year.

    Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
    For more of The Big idea with Elizabeth Gore, please visit: https://finance.yahoo.com/videos/series/big-idea/
    #youtube #podcast #entrepreneur #smallbusiness

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