BMW Chief Executive Officer Oliver Zipse discusses the automaker’s iX3 model, a sport utility vehicle featuring ultra-fast charging and a different design. "The result is the best we can do to have a global product with really benchmark features in it," Zipse says. He also talks about the Chinese auto market and the tariff situation between the European Union and the United States.
00:00 – BMW CEO Oliver Zipse on Neue Klasse iX3, how much the project has cost the company
04:01 – BMW iX3 design, user interface, cost below €70,000
06:27 – iX3 price in China, Chinese auto market
08:47 – European hybrid market, BMW’s market share
09:51 – Impact of tariffs on BMW US sales
11:12 – US-EU tariffs, impact on imports and exports
12:35 – Has BMW overtaken Mercedes-Benz?
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