Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.
To find your “big idea” – start with what breaks your heart or lights your soul on fire – an emotion that drives great businesses. That’s what powerhouse entrepreneur Kathleen Griffith says on how to discover your business’s core purpose and turn it into a powerful brand. On this episode of The Big Idea, Kathleen reveals to host Elizabeth Gore that big ideas aren’t just for big brands. Griffith breaks down how to craft a brand mission, position it smartly and turn it into a one-liner that sells. Want to build like a boss? Start here on The Big Idea with Elizabeth Gore.
Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
For more Big Idea videos, please visit: https://finance.yahoo.com/videos/series/big-idea/
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