Many mall-based retailers are struggling amid the shift to online shopping. Build-a-Bear (BBW), founded in 1997, isn’t one of them. The retailer is making money, opening new stores, and has seen its stock price surge 2,200% in the past five years. So, what’s the company’s secret ingredient? Yahoo Finance Executive Editor Brian Sozzi sits down on the Opening Bid podcast with Build-a-Bear CEO Sharon Price John.
John has been one of the longest-serving CEOs of a public company, leading Build-a-Bear since 2013. During that stretch, she has pushed the mall-based retail chain to close to 600 locations worldwide. The company is doubling down on international store openings and innovative new stuffed animals. Despite the efforts, the company could see its profits clipped by the Trump administration’s tariffs. Build-a-Bear gets close to 50% of its costs of goods sold from China. Will the toymaker be forced to jack up prices on cash-strapped consumers? John shares her perspective.
#stocks #stockmarket #markets #ceo #executive #retail
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