Krispy Kreme’s (DNUT) recent struggles were evident as the company missed Wall Street expectations in its fourth quarter, with a 10% drop in revenue from last year. Krispy Kreme stock plunges by over 20% Tuesday morning as it also issued weaker-than-expected guidance.
Krispy Kreme CEO Josh Charlesworth joins Morning Brief to discuss the company’s strategy moving forward with Seana Smith, Brad Smith, and Yahoo Finance Senior Reporter Brooke DiPalma.
“This morning, we did report our 18th consecutive organic growth quarter… that was actually in line with our expectations, excluding the very disruptive cyber incident we had last year," Charlesworth says, referencing a cyberattack that targeted the chain in November 2024 and impacted online ordering.
He emphasizes the company’s efforts to transform Krispy Kreme into a larger, more successful brand. "Our core strategy is working, which is to get those awesome, fresh donuts out to more people. And, we really focused on the milestones we achieved in 2024 and 2025 to do that in the US through national distribution partners and internationally with franchise partners," the CEO adds, voicing an aim for sustainable, long-term expansion. To watch more expert insights and analysis on the latest market action, check out more Morning Brief here: https://finance.yahoo.com/videos/series/morning-brief/
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