Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics’ original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Catalysts Hosts Seana Smith and Madison Mills to break down the data and what it signals about consumer shopping trends. "It’s really good news for how consumers are thinking about spending their money," Schreiner says, adding, "This means consumers are back. They are online. They’re looking online for good deals and good base prices." Schreiner notes that consumers continued to prioritize value on Cyber Monday. "Part of the move to the online space has to do with choosy consumers looking for opportunities to find lower prices and find the goods that they’re looking for." He explains that consumers aren’t simply looking for the lowest price but looking for discounts. When searching for the best discounts, many consumers are turning to artificial intelligence (AI) tools: "We’ve seen about a 20x increase in the use of AI assistants and AI agents to try and help consumers do some shopping and pick out the things that really work for the folks that they want to buy for. And that, I think, is how a lot of their choosiness and selectivity is manifesting in the marketplace."
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