Elliott Hill is officially assuming the mantle as Nike (NKE) CEO and president on Monday after the ousting of John Donahoe. Nike shares have fallen by 25% year-to-date in 2024. What can Hill bring to the table and turn things around for the sportswear giant? Barclays Consumer Discretionary Analyst Adrienne Yih speaks with Seana Smith and Brad Smith on the Morning Brief to outline the brand objectives Hill should prioritize. "The number one thing he does is honestly, it’s to build, rebuild morale. So all the things that are listed as the clinical turnaround things — clean up the inventory, get back into wholesale, innovate — we’ve all been talking about those for probably the past two years under the John Donahoe kind of leadership," Yih explains. "So we know what those are. But the people who are going to do those three things are the entire organization… Rebuilding those partnerships with their wholesale channel." To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.
#stockmarket #stocks #youtube
About Yahoo Finance:
Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life.
– Get the latest news and data at finance.yahoo.com
– Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO)
– Follow Yahoo Finance on social:
X: http://twitter.com/YahooFinance
Instagram: https://www.instagram.com/yahoofinance/?hl=en
TikTok: https://www.tiktok.com/@yahoofinance?lang=en
Facebook: https://www.facebook.com/yahoofinance/
LinkedIn: https://www.linkedin.com/company/yahoo-finance
