US consumers are the target of a new sales strategy from some of the world’s biggest packaged-goods makers, as revenues in the $100 billion personal care and beauty market continue to nosedive. But it’s far from certain that the average consumer will fall for the "upflation" trend. Presented by @cmegroup: https://www.cmegroup.com/openmarkets/video-series.html?utm_source=youtube&utm_medium=paid_social&utm_campaign=quicktake_evergreen&utm_content=more_insight
