Amazon (AMZN) Prime Day is approaching, promising a wide array of items at significantly discounted prices. Sky Canaves, Emarketer principal analyst for retail & e-commerce joins Wealth! to offer advice for shoppers looking to make the most of this event.
Canaves emphasizes the importance of preparation, advising shoppers to "plan ahead" by creating a clear list of intended purchases. This strategy, she suggests, can help consumers avoid impulse buying driven by fear of missing out (FOMO). Whether you’re back-to-school shopping or getting an early start on holiday gift-buying, Canaves recommends having a specific idea of what you’re setting out to purchase.
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