Apple (AAPL) recently revealed its partnership with OpenAI to include its chatbot, ChatGPT, with its voice assistant Siri. While some investors were unimpressed, others felt this will be a turning point for Apple.
D.A. Davidson Managing Director Gil Luria joins The Morning Brief to give insight into Apple’s latest development, why he feels bullish over this announcement, and why he feels it will be a catalyst for iPhone sales.
"We think that the consensus estimate was for iPhone to grow about 5% next year, with the year that includes the new iPhone 16. We actually increased our numbers to 10%. The growth for iPhone 12 was far higher than that," Luria says. "We think 10% reflects the fact that this is compelling and that you will need to use a new phone in order to be able to use all these AI capabilities that are now interwoven in the entire iPhone experience."
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