According to a Linktree report, over 200 million creators are competing for market share. Many of these creators post on multiple social media platforms and need a space to consolidate their links for viewers to access. That’s where Linktree intervenes.
Linktree Co-Founder and CEO Alex Zaccaria joins Yahoo Finance to discuss the creator economy and how Linktree helps creators navigate a crowded space.
Zaccaria explains the crowded landscape creators find themselves in: "It’s pretty unnerving right now for creators, where they’re building their audience on these platforms. They’re competing with algorithms, they’re competing with AI, they’re competing with the ability to own their content. And they’re competing with the potential for those platforms to maybe go away, where, where they have built their audience. And so, they are looking to build their own shops, and be able to build, sell their products on their Linktree. And that’s another revenue stream coming up."
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