EV adoption hasn’t been as high as many automakers had hoped, but they are still pushing towards a future with EVs and self-driving vehicles. How can the auto sector ignite demand and what is ahead for the space in the near and long term?
The Futurum Group Research Director Olivier Blanchard joins Market Domination to discuss the shift in focus for automakers to make EVs and hybrids.
Blanchard lays out one of the current issues with the EV market, causing slower adoption among consumers: "Currently the EV market and the automotive market for software-defined vehicles and EVs, simultaneously, is a little skewed on the side of more expensive models, and consumers are just kind of worried about that kind of spending right now. Things are expensive. Obviously, there’s inflation. There’s a little bit of price gouging and people are a little bit closer to their budgets and so what we’re seeing is a reluctance to buy EVs for two reasons. One, most are still a little above the price point that the average consumer for a mainstream adoption of EVs is comfortable with and the other one is fear about charging and infrastructure, about the serviceability of the vehicles, and also about the long-term resale of these vehicles once the batteries and the technologies on board have a few years on them."
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